BRANDING | VISUAL IDENTITY | CREATIVE DIRECTION

OVERDRIVE

I led the creative direction for a six-month campaign culminating in the release of the energetic Esports album OVERDRIVE in June 2023, coinciding with the launch of Street Fighter 6. From the concept through final execution, I ensured consistency in visual identity, branding, verbiage, and media content. I focused on creating vibrant, high-energy visuals using AI-powered motion capture technology via the Unity game engine. My goal was to craft a striking identity that mirrored the intensity of the music and honored the colorful art direction of Capcom’s Street Fighter 6, delivering a visually cohesive, captivating, and memorable campaign.

GAME AUDIO MARYLAND

My goal and task were to create the visual identity for the organization, as well as define the brand guidelines to ensure that at all times, it maintains a cohesive and professional presence across all platforms. Additionally, the branding needed to convey the organization’s mission and values, highlighting its importance as a vital hub for networking, education, and collaboration within the game audio community.